PERSOL is an esteemed Italian eyewear brand, renowned for its exceptional craftsmanship and timeless designs. Established in 1917 by Giuseppe Ratti, Persol has a rich heritage of producing high-quality sunglasses and optical frames that blend functionality with elegance.
Historical Background
Originating in Turin, Italy, Persol began by creating eyewear tailored for pilots and sports drivers, emphasizing durability and comfort. The brand’s name, derived from “per il sole” (Italian for “for the sun”), reflects its dedication to sun protection. Over the decades, Persol has maintained its commitment to quality, becoming a symbol of Italian luxury and style.
Signature Features
- Meflecto Temples: Introduced in the 1930s, this innovation was the first flexible stem system, designed to adapt to the shape of the wearer’s head, providing unparalleled comfort.
- Silver Arrow (Supreme Arrow): A distinctive hinge design that not only serves a functional purpose but also acts as a hallmark of Persol’s identity.
Iconic Models
- Persol 649: Launched in 1957 for tram drivers in Turin to protect against dust and sun, the 649 gained international fame when actor Marcello Mastroianni wore them in the 1961 film “Divorce Italian Style.”
- Persol 714: A foldable version of the 649, the 714 was popularized by Steve McQueen, notably in the 1968 film “The Thomas Crown Affair.”
Product Range
Persol offers a diverse selection of sunglasses and optical frames for both men and women. Their collections feature classic and contemporary designs, utilizing premium materials such as acetate and titanium. Many models are available with polarized lenses, enhancing visual clarity and reducing glare.
Global Presence
As a subsidiary of the Luxottica Group, Persol’s products are available worldwide through authorized retailers and their official online store. The brand continues to uphold its legacy of Italian craftsmanship, appealing to those who appreciate quality and timeless design.
For more information on Persol’s collections or to locate a retailer, visit their official website.